if we say his name

@isathelabelph

31.5K followers · usually 16.0K views a post

Views

173.5K

Likes

9.5K

Comments

52

Shares

1.6K

SoundTikTok sound · original sound - Isa the Label

Promoted product

Isa the Labelhttps://isathelabel.com/ ↗

Why it worked

The video uses a playful and relatable "challenge" format where naming a man's name triggers a purchase, making it engaging and shareable. The focus on fashion and the aspirational lifestyle of the women also appeals to the target audience.

Summary

A group of women playfully guess names, implying that if a man's name is mentioned, he has to buy them something from Isa the Label's new collection. The video promotes an upcoming pop-up event for the brand.

Structure

1Introduction of the concept: saying a name means buying a gift.
2Playful guessing of male names.
3Reveal of the brand and its new collection.
4Announcement of the pop-up event details.
5Highlighting exclusive freebies at the pop-up.

Product placement

Isa the Label (brand name): Appears as a logo on a shirt and on tote bags. The brand is the subject of the video, as it is promoting its new collection and a pop-up event. Removing it would change what happens in the video.

Call to action

Original caption

did we say his name? 😉💗 if we did, maybe it’s your sign to swing by our Pop Up this weekend ⭐️ 🌸 July 30 to August 2 📍Rockwell Mall, in front of Din Tai Fung #isathelabel #popup #shopping

More from @isathelabelph

On-screen text

if we say his name he has to buy u Isa's new collection if his name is if his name is if his name is if his name is WIKKI if his name is if his name is LUIS if his name is MIGUEL ALLEN HAHAHA MICHAEL LIAM the favorites collection releasing exclusively at our Artefino pop-up July 30 - Aug 2 Powerplant mall, Rockwell with pop-up exclusive freebies! See you there.

Transcript

if we say his name he has to buy u Isa's new collection if his name is if his name is if his name is WIKKI if his name is if his name is LUIS if his name is MIGUEL ALLEN HAHAHA MICHAEL LIAM the favorites collection releasing exclusively at our Artefino pop-up July 30 - Aug 2 Powerplant mall, Rockwell with pop-up exclusive freebies! See you there.