if we say his name

The video uses a playful and relatable "challenge" format where naming a man's name triggers a purchase, making it engaging and shareable. The focus on fashion and the aspirational lifestyle of the women also appeals to the target audience.

A group of women playfully guess names, implying that if a man's name is mentioned, he has to buy them something from Isa the Label's new collection. The video promotes an upcoming pop-up event for the brand.