Why it worked
The video uses a clear 'skip this, get that' format, which is highly engaging and easy to follow. By comparing popular viral products with better alternatives, it taps into the 'deinfluencing' trend, providing value and encouraging viewer interaction.
Summary
The creator compares several skincare products, recommending some and advising against others. She highlights specific brands and their alternatives, focusing on sunscreens, serums, eye creams, and moisturizers.
Product placement
ALEJON SUNSCREEN (Acts: sunscreen, appears to be a product that is applied to the skin. Removing it would change the video's comparison. Appears: SPF 50+)
BOBAI SUNSCREEN (Acts: sunscreen, appears to be a product that is applied to the skin. Removing it would change the video's comparison. Appears: EXTRA LIGHTENING GEL, ANTI-DARK SPOTS, Extra Lightening)
EVA SERUM (Acts: serum, appears to be a product applied to the skin. Removing it would change the video's comparison. Appears: NIAC, NIACINAMIDE)
KALILA SERUM (Acts: serum, appears to be a product applied to the skin. Removing it would change the video's comparison. Appears: NIACINAMIDE)
STARVILLE SERUM (Acts: serum, appears to be a product applied to the skin. Removing it would change the video's comparison. Appears: HYALURONIC ACID)
SEE LIT SERUM (Acts: serum, appears to be a product applied to the skin. Removing it would change the video's comparison. Appears: HYALURONIC ACID)
TELOFILL EYE CONTOUR (Acts: eye contour serum, appears to be a product applied to the eye area. Removing it would change the video's comparison. Appears: EYE CONTOUR SERUM)
SESH SMART MAGIC EYE CREAM (Acts: eye cream, appears to be a product applied to the eye area. Removing it would change the video's comparison. Appears: SMART MAGIC EYE CREAM)
LUCHCO MOISTURIZING GEL CREAM (Acts: moisturizing gel cream, appears to be a product applied to the skin. Removing it would change the video's comparison. Appears: MOISTURIZING GEL CREAM)
GLAMYLAB CREAM HYDRA INTENSE (Acts: cream, appears to be a product applied to the skin. Removing it would change the video's comparison. Appears: CREAM HYDRA INTENSE)
BREATH DAY MOUTH WASH - SMOKERS (Acts: mouthwash, appears to be a product used for oral hygiene. Removing it would change the video's comparison. Appears: MOUTH WASH - SMOKERS)