Why it worked
The video taps into the popular 'cozy morning' aesthetic, which resonates with viewers seeking comfort and a sense of calm. The early morning setting, soft lighting, and the ritual of making coffee create an aspirational and relatable mood.
Summary
The video shows a woman waking up early in the morning and making coffee. She uses a coffee maker, adds creamer and caramel syrup, and then enjoys her coffee while looking out the window.
Structure
- 1Waking up and going to the kitchen
- 2Making coffee with a coffee maker
- 3Adding creamer and caramel to the coffee
- 4Enjoying the coffee by the window
Product placement
Bloomfield Coffee 100% Colombian Ground Coffee: ACTS - used to make coffee, removing it would change what happens in the video. Coffee-Mate Caramel Coffee Creamer: ACTS - added to coffee, removing it would change what happens in the video. Coffee-Mate Sugar Free French Vanilla Coffee Creamer: ACTS - added to coffee, removing it would change what happens in the video.