Day 1 update. Grey Brick Studios has concluded its first community vote.

@greybrickstudio

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SoundTikTok sound · original sound - xoxgone_ghostxox

Promoted product

Femboy Soulslike

Grey Brick Studios

2 videos

Why it worked

The video leverages the 'build in public' trend by giving the audience direct creative control over the product, which fosters high engagement and community investment.

Summary

A game developer announces the results of a community poll that determined the theme of their upcoming game. They commit to following the audience's suggestions for the game's development process.

Structure

1Announce the end of the first community vote
2Reveal the winning comment as 'Femboy soulslike'
3Acknowledge the unexpected result
4Commit to the community-driven development process
5

Original caption

Day 1 update. The people have spoken… Apparently we’re making a femboy soulslike. I have no idea where this is going, but we’re committed now. Tomorrow, you decide the setting #indiedev #fyp #gaming #soulslike #buildinpublic

More from @greybrickstudio

Product placement

The video promotes the development of a game titled 'Femboy Soulslike' by Grey Brick Studios.

Call to action

Follow along as we build whatever the internet decides

On-screen text

DAY 1 UPDATE GREY BRICK STUDIOS HAS CONCLUDED ITS FIRST COMMUNITY VOTE WITH THE HIGHEST RATED COMMENT PROJECT 001 HAS OFFICIALLY BEEN CLASSIFIED AS A FEMBOY SOULSLIKE THIS WAS NOT THE DIRECTION MANAGEMENT ANTICIPATED BUT WE MADE A PROMISE THE TOP COMMENT WINS FOLLOW ALONG AS WE BUILD WHATEVER THE INTERNET DECIDES ONE COMMENT AT A TIME

Transcript

Day 1 update. Grey Brick Studios has concluded its first community vote. With the highest rated comment, Project 001 has officially been classified as a Femboy soulslike. This was not the direction management anticipated, but we made a promise. The top comment wins. Follow along as we build whatever the internet decides, one comment at a time.