Dana White says he refused to buy the UFC domain from User Friendly Computers for $20,000 and would end up paying nearly $200,000

@timmbrocks

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Why it worked

The story is a relatable cautionary tale about business decisions and the cost of procrastination, delivered by a well-known personality, making it engaging and shareable.

Summary

Dana White recounts a significant business mistake where he refused to buy the UFC domain for $20,000, only to end up paying nearly $200,000 for it years later.

Structure

1Dana White's initial refusal to buy the UFC domain for $20,000.
2The negotiation and subsequent battle for the domain over several years.
3The eventual purchase of the domain for a much higher price.
4Reflection on the mistake and the higher cost incurred.

Product placement

UFC: it is the name of the domain being discussed. Removing it would change the subject of the video. User Friendly Computers: it is the name of the company that owned the domain. Removing it would change the subject of the video. Pivot: it appears as a logo on the hoodie worn by one of the speakers. Removing it would not change what happens in the video.

On-screen text

Dana White says he refused to buy the UFC domain from User Friendly Computers for $20,000 and would end up paying nearly $200,000

Transcript

Original caption

#UFC #domain #danawhite #mistake #businessmistake

More from @timmbrocks

Their other posts in the index, biggest breakout first.

So this guy owned use a user-friendly computers. And uh this this was my big first business mistake. So I called him up and we want to buy, you know, the the the the.com from him. And uh I I don't remember the number, but he wanted something like like uh $20,000. And I motherfucked him up and down, you piece of shit. 20,000 he's like fuck you. He hangs up phone. So we battle for years. the UFC just starts to go like this. So we end up paying like, you know, crazy number. $150, $200,000 for the thing eventually when I should have took it for $20,000 in the beginning.