wanna go to the

@artfullyjournaled

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SoundTikTok sound · original sound - summ3r.audios

Why it worked

The video taps into the relatable desire for aesthetically pleasing and collectible items, particularly within the popular "stationery addict" and journaling communities on TikTok. The visual appeal of the store and the creator's playful "bad financial decisions" framing create an engaging and aspirational viewing experience.

Summary

The video shows a person browsing a large stationery store, showcasing various items like pens, notebooks, plush toys, and collectibles. The creator expresses a desire to make "bad financial decisions" by wanting to buy everything they see.

Structure

1Entering a stationery store
2Showcasing pens and writing supplies
3Displaying plush toys and collectibles
4Highlighting notebooks and journals
5Expressing desire to buy everything

On-screen text

wanna go to the stationery store and make bad financial decisions with me?

Original caption

Found a new stationery store to obsess over. They had so much cute stuff from pens and fountain pens to Japanese notebooks, all the Miffy things, and soooo many collectibles. of course I wanted to buy it all. #journaltok #stationeryaddict #miffy #kinokuniya #stationerylover