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All breakouts
24.7Text-HeavyContrarian hook
Hook
"You'll never make $100k a year"
@bronnybuilds
22.7K followers · usually 1.6K views a post
Views
38.0K
Likes
4.3K
Comments
55
Shares
141
Why it worked
The post uses a provocative hook to grab attention and then contrasts it with impressive financial results, creating curiosity and a desire to learn the secret. The reveal of a free course makes the information accessible and appealing.
Summary
The creator challenges the notion that making $100k a year is unimpressive, showing a screenshot of their sales dashboard exceeding $600k in total sales and over $20k in daily sales. They then reveal that this success is attributed to a free course.
Structure
- 1Challenging the idea of $100k/year
- 2Showing impressive sales figures
- 3Revealing the source of success (free course)
Product placement
The video promotes a free course on dropshipping, as indicated by the creator's bio link and the on-screen text.
Call to action
The call to action is implied by the creator's bio link, which leads to a free course.
On-screen text
"You'll never make $100k a year"
Live 27
Total sales
$605,306 +22%
Orders
+25%
A year???
Original caption
100 a year isn’t impressive #ecommerce #ecom #dropshipping #dropshipping #bronnybuilds
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