I need to know if this is normal... how many gallons of milk does your family go through every week?

@oliviahendress

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SoundTikTok sound · original sound - prongs.jpg

Why it worked

The video taps into a relatable, everyday experience (grocery shopping and family consumption) and poses a question that invites audience participation and comparison, fostering engagement.

Summary

The creator questions the normal amount of milk a family consumes weekly, as her own family goes through 3-4 gallons per week. She asks her audience to share their family's milk consumption to see if her family's usage is typical.

Structure

1Creator questions normal milk consumption
2Creator shares her family's high milk usage
3Creator asks audience for their milk consumption
4Commenter asks about the creator's milk purchase

Product placement

Meijer: APPEARS - a store name visible on the building in the background. Removing it would not change what happens in the video. Milk: ACTS - the product being discussed and purchased. Removing it would change what happens in the video.

On-screen text

I need to know if this is normal... how many gallons of milk does your family go through every week? Mine disappears like someone is pouring it straight down the drain. Reply to @maizrene Girl, did I see you get 3 gallons of milk. Not judging, but how much do you guys go through in a week or two?

Original caption

Replying to @maizrene wondering if I should just buy the cow at this point?? We’re at about 3-4 gallons a week 🥲#momlife #motherhood #groceries #milk #milksupply

Transcript

I need to know if this is normal... how many gallons of milk does your family go through every week? Mine disappears like someone is pouring it straight down the drain. Reply to @maizrene Girl, did I see you get 3 gallons of milk. Not judging, but how much do you guys go through in a week or two?