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So you make $200K.

@therlbreadmgmt

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Why it worked

The video features a high-profile athlete speaking candidly on a controversial and socially relevant topic, which naturally drives engagement and debate.

Summary

JR Smith discusses the potential for NBA players to invest their wealth into their local communities by building gyms and recreation centers. He challenges his peers to use their financial resources to create lasting opportunities for the youth in their hometowns.

Structure

1JR Smith questions NBA players about their earnings
2He highlights the lack of player-owned community facilities
3He mentions specific NBA stars as examples of local influence
4He proposes pooling resources to build gyms and rec centers
5He challenges the idea that a small portion of their wealth would impact their lifestyle

On-screen text

JR Smith Calls Out NBA Players for Not Investing in The Community 🧐 💰 So you make $200K. You make $175K. You make $150K. You make $180K. You know how many people you can change.. Lifestyle with $10 million.. In our hood? In our communities? Why don't y'all have y'all own gym? Why we gotta go to? Why we gotta go UCLA to work out in LA? Everytime? You can ask these dudes if not. I got Paul George sitting right here. I got DeMar DeRozan sitting right here. I got Russell Westbrook sitting right here. I'm literally sitting next to all of these dudes.. Who are LA guys. You got.. Y'all all come from the exact same community. You want.. You wanna inspire kids that look like you. All it takes is 5 of us. What Could an NBA Salary Build? For our community. We're gon build.. Rec centers, Start leagues and all of that. Who gon? Who's gon stop us? We got the money. When you made.. Over $100 million.. In your career, right? Is $105M gon change? $110M gon change your lifestyle? Realistically?

Original caption

JR Smith challenges NBA players to use more of their collective wealth to build gyms, recreation centers and youth leagues in the communities they come from. He argues that pooling even a portion of their earnings could create opportunities and lasting change for the next generation. #JRSmith #NBA #CommunityInvestment #AthleteFinance #GenerationalWealth