The video leverages a common personal care concern (body odor) and presents a surprising, unconventional solution using a popular skincare product. The "POV" framing and the implied benefit of not needing deodorant create intrigue and relatability.
Summary
The creator demonstrates using The Ordinary Glycolic Acid 7% Toning Solution on their underarms, suggesting it has replaced their need for deodorant. The video implies this product effectively combats body odor.
Structure
1Holding up The Ordinary Glycolic Acid bottle
2Applying the toner to underarm
3Posing with arms raised
4
Original caption
trying to put the entire internet on glycolic acid one step at a time ✨ #glycolicacid #glycolic #hygieneproducts #hygienetok #hygiene
More from @allisonhoeller
More breakout videos from this creator.
Smiling and gesturing
Product placement
The Ordinary Glycolic Acid 7% Toning Solution: It is used as a toner to help with body odor, implying it replaces deodorant. It ACTS. Removing it would change what happens in the video.
On-screen text
POV you never wear deodorant anymore because of this