the VIRAL matcha & coffee spot in san jose, CA

@hungrygirlmunchies

4.5K followers · usually 6.0K views a post

Views

28.3K

Likes

2.5K

Comments

54

Shares

737

SoundTikTok sound · NOBLE (with The Kid LAROI)

Promoted product

TOJO Coffee Tea House

Why it worked

The video leverages the 'viral' aspect of the location and presents visually appealing drinks, tapping into the aesthetic food trend on TikTok. The use of popular music and clear on-screen text makes it easily digestible and shareable.

Summary

The video showcases three aesthetic matcha and coffee drinks from TOJO Coffee Tea House, a popular spot in San Jose, CA. The creator highlights the visual appeal and taste of the drinks, suggesting it's a must-visit location.

Structure

1Showcasing three colorful drinks from TOJO
2Close-up of the drinks with on-screen text identifying the location
3Interior shot of the TOJO Coffee Tea House
4Hand holding a TOJO drink
5Final shot of the three drinks

Original caption

San Jose’s coolest matcha spot! Finally tried one of the most popular matcha spots in the Bay Area and it was worth the hype. TOJO Coffee Tea House in San Jose has delicious and aesthetic drinks🫶 The matcha’s cream top was so fluffy and yummy, and the matcha was smooth #bayareafoodies #matcha #sanjose #bayareamatcha #bayareaeats

More from @hungrygirlmunchies

Product placement

TOJO Coffee Tea House ACTS - it is a cafe where drinks are made and served. Removing it would change what happens in the video because it is the location where the product is sold and consumed.