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295Talking HeadDirect Question hookFinance
Hook
be honest... is it normal to be 19 and have basically nothing saved or invested rn
@itsscheyennee
1.7K followers · usually 4.9K views a post
Views
1.5M
Likes
238.6K
Comments
2.5K
Shares
1.8K
Why it worked
The video leverages a highly relatable, vulnerable question that encourages audience engagement in the comments, while the product is introduced as a low-friction solution to that specific anxiety.
Summary
A young woman asks her audience if it is normal to have no savings or investments at age 19. She then reveals she is using the Bloom app to start her investing journey.
Structure
- 1Creator poses a relatable financial insecurity question
- 2Creator shares her personal solution
- 3Creator mentions using the Bloom app
Product placement
The creator mentions using Bloom for investing in the caption and implies it as the solution to her financial concern.
Original caption
trying bloom for investing because apparently everyone knew this already #finance101 #stocks #personalsavings #investing #fyp
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