i wanna have 20k saved by christmas give me ur most unhinged ways you've saved money

The video uses a relatable, high-stakes personal goal to invite audience participation, then seamlessly integrates a product as a practical solution to a common behavioral problem.

The creator asks her audience for unconventional money-saving tips to help her reach a savings goal of $20,000 by Christmas. She then shares her own strategy of using the Bloom app to invest her money so she is less tempted to spend it.