Why it worked
The post taps into nostalgia and the relatable experience of changing prices for beloved experiences, creating a strong emotional connection with viewers who have similar memories and concerns about affordability.
Summary
This photo post contrasts the price of a Disneyland annual pass in 2016 with the price of a "Magic Key" holder in 2026. It shows nostalgic images from past Disneyland trips alongside a current image of someone on a carousel with the new price displayed.
Structure
- 1Introducing the 2026 Magic Key holder price
- 2Showing nostalgic Frozen-themed Disneyland fun
- 3Displaying the 2016 Annual Pass holder price
- 4Showing a Ferris wheel and personalized Mickey ears
- 5Concluding with a photo with Mickey Mouse
On-screen text
$599 Magic key holder
In 2026 ✨
FROZEN
FUN
$329 Annual Pass Holder
In 2016 ✨