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The video uses the popular and recognizable LEGO brand to create charming and visually appealing stop-motion animations of plant pots. The cute aesthetic and simple transformation likely resonated with viewers, leading to high engagement.

Two LEGO figures, one green and one pink, are shown on a table. The green figure, resembling a plant pot, is gradually filled with pink flowers. The pink figure, also resembling a plant pot, is then shown with blue flowers and a clear decorative element on a green stem.

LEGO: building toy bricks and figures. It ACTS by being assembled into various objects, in this case, decorative plant pots. Removing it would change what happens in the video.