Denial #1

@shortandsweeterco

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Selling · Ecom Product

Short & Sweeter Collectiveseen in 3 videos →https://shortandsweetercollective.com ↗

Why it worked

The video leverages a highly emotional and relatable life milestone to build a deep connection with the audience, while the subtle, organic placement of the creator's own brand apparel feels authentic rather than forced.

Summary

A woman documents her repeated attempts to take a pregnancy test, eventually revealing the positive result to her partner and child. The video concludes with the family celebrating the news together.

Structure

1The creator begins testing for pregnancy
2She recounts a past experience with a pregnancy test
3She continues to check the test results repeatedly
4She finally sees a positive result
5She shares the news with her partner and child

Product placement

The creator and her partner are wearing branded apparel from Short & Sweeter Collective, which is also linked in the creator's bio.

Original caption

Coming Feb 2027 🫶🏼 #pregnancyannouncement #pregnant #babynumber2 #pregnancytest

More from @shortandsweeterco

Their other posts in the index, biggest breakout first.

On-screen text

Denial #1 Denial #2 Denial #3 Denial #5 Denial #6 Denial #7

Transcript

I'm not a reveal at three minutes person. I'm a watch the line progress and to see if a line appears right in front of my ass, kind of person. We're up to 40 seconds. I remember when I tested with Ellie it was 10 DPO. I was on a cruise ship and I woke up like the day before I was like feeling sick on the boat and I never get seasick and I love the feeling of boats. Anyway, I had a horrible night's sleep and I woke up just knowing. I'm like, I'm pregnant 100%. So I took the test that I brought with me on the boat and then sure enough, a faint line appeared. So, here, do me. What is this? What is this? Are you kidding? Excuse me. What are horizontal hair? Get, get, get. I'm not even the morning. Like, I've already done. Only get me. Look, I'm going to have a baby. There's a line there. Show me. It's a line. A baby? Yay! Thank you. Yay, yay, yay, yay, yay. Within three minutes. A baby. Baby. Yay. Kiss for mommy. Kiss for mommy. Yay. Yay. You're a girl baby or a boy baby. Oh, go baby. Oh, go baby. Within three minutes. Yay. A baby. Oh, go baby.

The Shopify bots won’t know what hit em HAHAHAHA #shortandsweetercollective #ma

309

Short & Sweeter Collective

184.7Kviews@shortandsweeterco

#pregnancytest #pregnancyannouncement #pregnant #babynumber2

Short & Sweeter Collective

3.7Kviews@shortandsweeterco