Why it worked
The video taps into the popular BookTok community and a relatable narrative of rediscovering a passion, leveraging the popularity of Colleen Hoover's books and the anticipation of a Netflix documentary.
Summary
The creator is holding a stack of Colleen Hoover books, preparing for a Netflix documentary about women who rediscovered reading. She mentions picking up a Colleen Hoover book in 2021 and has since read over 75 books, making reading her entire personality.
Structure
- 1Holding a stack of Colleen Hoover books
- 2Text overlay explains context of reading habit
- 3Creator smiles and looks at the camera
- 4Creator adjusts glasses
Product placement
Colleen Hoover books (ACTS - the books are the subject of the video, and the creator is discussing her reading habits related to them; removing them would change the video's topic)
Netflix (APPEARS - mentioned as the source of a documentary, but not interacted with; removing it would not change what happens in the video)
On-screen text
preparing for when Netflix releases a documentary on women who went years without reading and then picked up a Colleen Hoover book in 2021 and read 75+ books and have made reading their entire personality