Why it worked
The video uses a relatable and humorous premise about the demanding nature of startup life, framing it as a quirky relationship advice. The text-heavy format with a clear, punchy narrative makes it easily digestible and shareable.
Summary
The video humorously suggests that if a startup boyfriend is not paying attention, one should "become another startup" by raising a pre-seed. It lists the typical demands and activities involved in a startup, implying that this will redirect his attention, even if it doesn't solve the core relationship issue.
Structure
- 1Introduce the premise: startup boyfriend's lack of attention.
- 2Suggest becoming another startup as a solution.
- 3List startup-related tasks and demands.
- 4Conclude with a humorous, slightly cynical observation about priorities.
On-screen text
Girls,
if your startup boyfriend
isn't paying attention to
you anymore, don't
compete with the startup.
become another startup.
tell him you're
raising a pre-seed.
He'll ask for your deck
before asking how
your day was.
He'll offer intros to
investors before offering
to make dinner.
He'll build you a financial
model, a hiring plan, a GTM
strategy, a referral
program and a cap table.
He still won't text
good morning.
but at least you'll
finally know where
the priorities are.