GET YOUR CURRY BURGERS!

@nisonchanmalichan

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McDonald's Appseen in 15 videos →

Why it worked

The video uses a relatable scenario (ordering fast food) and injects humor with a commentary on startup funding, creating an unexpected and engaging narrative. The visual of the McDonald's kiosk is universally recognizable, making the content easily digestible.

Summary

The video shows a person using a McDonald's self-ordering kiosk to order food and make a donation. The on-screen text humorously suggests that while they wouldn't announce raising significant funds, there would be 'signs,' implying their spending habits would reveal it.

Structure

1Ordering food at a McDonald's kiosk
2Selecting donation options for RMHC
3Completing the order and donation
4Choosing a payment method
5Selecting table service or self-collection

Product placement

McDonald's: ACTS - The video shows a person interacting with a McDonald's self-ordering kiosk to place an order and make a donation. Removing it would change the entire context of the video. Ronald McDonald House Charities (RMHC): ACTS - The video shows donation options for RMHC, and the user selects a donation amount. Removing it would change the interaction with the kiosk. Visa, Mastercard, Amex, JCB, UnionPay, Diners Club, Discover: APPEARS - These are logos of accepted payment methods displayed on the kiosk screen. Removing them would not change what happens in the video.

Original caption

Haters will say I didn’t check out 😭 #sgstartups #sgviral #startuplife

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On-screen text

GET YOUR CURRY BURGERS! If my startup raises 10 Mil from Venture Capital, I won't tell anyone. But there will be signs. Please note donations to Ronald McDonald House Charities (RMHC) via self-ordering kiosks are not eligible for tax-deductible receipts. Thank you. Round-up @ $0.45 Donate $2.00 Donate $5.00 Donate $10.00 Order More Sub Total Tax Total Complete Order Scan here Thank you for donating! Your cart has been updated. $10.00 How would you like to pay? Card & Mobile Payment Cash & Vouchers/Payment Table Service I'll collect myself SHAKE IT UP WITH CURRY!