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6.6Talking HeadCuriosity Gap hookHealth
Hook
"Wait... Toothpaste on Your FACE?? Try Not to Gasp"
@marvellousbeauty8
60.0K followers · usually 13.2K views a post
Views
86.8K
Likes
683
Comments
8
Shares
98
View velocity
+54 views over 8.0d · ~7/day · 7 observations
Promoted product
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Why it worked
The video leverages a common, albeit questionable, DIY skincare hack that is visually intriguing and relatable to a broad audience interested in beauty and cost-saving tips. The use of popular hashtags like #SkincareHack and #TikTokMadeMeBuyIt further amplifies its reach.
Summary
The creator applies toothpaste and Vaseline to their face as a DIY skincare routine, then uses a toothbrush to spread the toothpaste. The video implies this is a cost-effective skincare hack.
Structure
- 1Applying toothpaste to face
- 2Applying Vaseline
- 3Spreading toothpaste with a toothbrush
- 4Wiping face with a towel
Product placement
Colgate toothpaste ACTS - it is applied to the face as a skincare treatment. Removing it would change the video's content. Vaseline ACTS - it is applied to the face as part of a skincare routine. Removing it would change the video's content.
On-screen text
"Wait... Toothpaste on Your
FACE?? Try Not to Gasp"
Original caption
POV: your skincare routine costs $0 and lives in your bathroom cabinet 🪥✨ #SkincareHack #GlowUp #TikTokMadeMeBuyIt #BathroomHack #fyp
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