SNEAKER ARCHIVED

@sneaker_archived

11.1K followers · usually 1.1K views a post

Views

31.1K

Likes

894

Comments

3

Shares

131

SoundTikTok sound · Unforgettable (feat. Swae Lee)

Promoted product

Nike Initiator

Why it worked

The post leverages the visual appeal of custom sneakers and the popularity of the Nike brand to engage sneaker enthusiasts. By showcasing unique colorways and asking for viewer preference, it encourages interaction and taps into the desire for personalized fashion.

Summary

This TikTok post showcases custom Nike Initiator sneakers in various colorways, highlighting their potential for personalization. The post introduces the affordable Nike runner and asks viewers which custom design they would purchase.

Structure

1Introduction of custom Nike Initiator sneakers
2Showcase of different colorways and custom designs
3Mention of the shoe's affordability and availability
4Call to action asking viewers which custom they would buy

Product placement

Nike Initiator (ACTS - shown in various custom colorways, implying they are being modified or displayed as a product for sale/customization; removing them would change the video's focus). Nike (APPEARS - logo on shoes, does not change the video's focus on the custom shoes).

Original caption

Who'd like to see some more colourways and variations of this Nike silhouette? Introducing the Nike Initiator 🔥 This affordable Nike runner retails for $85 and is probably under most people's radars. Available in several original colourways, these customs showcase the many more different possibilities for the sneaker 👟 Which one would you cop? 👀🎨 Images via @bosneaker__/IG #nikeinitiator #nikeshoes #customshoes #runners