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8.4KSilent UGCSocial Proof hookLifestyle
Hook
And people wonder why I thrift my
@kennatoolson
46.0K followers · usually 657 views a post
Views
5.4M
Likes
292.2K
Comments
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Why it worked
The video uses a relatable and humorous scenario to explain a common parenting/budgeting strategy. The visual of filling a shirt with rocks is attention-grabbing and quirky, making the message memorable.
Summary
A person is sitting on a gravel path, filling a large t-shirt with rocks. The on-screen text explains that this is to justify thrifting kids' clothes, as it's easier to accept a cheap shirt getting damaged than an expensive one.
Structure
- 1Person sits on gravel path
- 2Person fills t-shirt with rocks
- 3On-screen text explains thrifting justification
- 4Video ends with person holding the rock-filled shirt
On-screen text
And people wonder why I thrift my
kids clothes. Because I can justify
this $1 shirt getting holes
and stains versus a $15 shirt
😂
Original caption
Big on letting kids be kids and play in the dirt, mud, rocks and not worry about keeping their clothes in perfect shape!!!! #momlifebelike #motherhoodisdarling #motherhoodintheraw #utahmom