Beginner Pro

@claudiaashao

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SoundTikTok sound · MENTE MÁ - Speed Up

Promoted product

Haruharu wonder Calm Cloud SPF60+

Why it worked

The video effectively uses a 'beginner vs. pro' format to highlight the benefits of a specific sunscreen, demonstrating a common skincare problem (white cast and pilling) and offering a clear solution. The visual comparison and the product's performance under makeup make it relatable and desirable.

Summary

The video compares two methods of applying sunscreen: a beginner method that results in white cast and pilling under makeup, and a pro method using Haruharu wonder Calm Cloud SPF60+ that provides lightweight, no-white-cast coverage perfect under makeup. The pro method involves applying two thin layers, focusing the second on high points of the face, and is shown to protect against UVA/UVB rays and sit flawlessly under makeup.

Structure

1Beginner method: thick layer, white cast, pilling
2Introduce Haruharu wonder Calm Cloud SPF60+
3Pro method: two thin layers, lightweight, no white cast
4

Original caption

This is your reminder to apply SPF under makeup 👀 using: Calm Cloud SPF 60+ from @haruharu wonder aka the perfect, lightweight sunscreen that sits perfectly under base makeup #koreanskincare #haruharupartner #calmcloud #haruharuwonder #livewithwonderdaybyday

More from @claudiaashao

Product placement

Haruharu wonder Calm Cloud SPF60+ ACTS: it is applied to the face as sunscreen, and its performance under makeup is demonstrated. Removing it would change what happens in the video.

Call to action

check out Haruharu Wonder now!

On-screen text

Beginner Pro 1 thick layer of sunscreen so much white cast :/ pills under makeup pills under makeup Haruharu wonder Calm Cloud SPF60+ 1st layer on entire face lightweight & no white cast 2nd layer on highest points of the face protects against UVA + UVB perfect under makeup patchy & pilling smooth & flawless check out Haruharu Wonder now!

Transcript

so much white cast :/ pills under makeup pills under makeup Haruharu wonder Calm Cloud SPF60+ 1st layer on entire face lightweight & no white cast 2nd layer on highest points of the face protects against UVA + UVB perfect under makeup patchy & pilling smooth & flawless check out Haruharu Wonder now!