Why it worked
The video uses a clear "beginner vs. pro" comparison format with visual demonstrations of different techniques, making it easy for viewers to understand and replicate the "pro" method for a desired "dimensional & lifted" effect.
Summary
The video demonstrates two methods of applying liquid highlighter: a "beginner" method that is described as "not effective at all" and a "pro" method that involves applying the highlighter in "V" shapes under the eyes, next to the nose, near the mouth, on the temple, and on the cheek. The "pro" method is shown to create a "dimensional & lifted" look.