Or not ugly, you're just not doing your makeup based off of your middle name

@jessejaggers

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SoundTikTok sound · Quirky Suspenseful Indie-Comedy(1115050)

Promoted product

makeup

Why it worked

The video leverages a popular TikTok trend of recreating makeup looks based on a middle name, making it relatable and engaging for viewers. The creator's enthusiastic execution and clear demonstration of various products also contribute to its appeal.

Summary

The creator attempts to recreate a makeup look inspired by the name "James" by searching for "James makeup look" on TikTok. They use various products including eyeshadow primer, eyeshadow palette, foundation, bronzer, powder, blush, highlighter, lip products, and false lashes to achieve the desired look.

Structure

1Introduction and concept explanation
2Eye makeup application
3Skin prep and foundation
4Contour, powder, blush, and highlight
5Lip application and false lashes
6Final look reveal and call to action

Product placement

James (spoken, refers to the creator's middle name, not a product) James makeup look (on-screen text, search query) Baege (brand name, appears on a makeup product, likely an eyeshadow primer, its function is to cut the crease and perfect the eye makeup) P. Louise (brand name, appears on a makeup palette, contains eyeshadows) P. Louise (brand name, appears on a makeup product, likely an eyeshadow primer, its function is to cut the crease and perfect the eye makeup) N.S. (brand name, appears on a makeup product, likely a primer, its function is to blur pores) Hudabeauty (brand name, appears on a makeup product, foundation, its function is to provide full coverage and blur pores) Hudabeauty (brand name, appears on a makeup product, powder, its function is to set the face and give a flawless Instagram filter look) Patrick Ta (brand name, appears on a makeup product, blush duo, its function is to add peachy tones to the cheeks) Kylie Cosmetics (brand name, appears on a makeup product, highlighter, its function is to add glow to the cheeks) Rare Beauty (brand name, appears on a makeup product, lip oil, its function is to provide color and shine to the lips) Lily Lashes (brand name, appears on a makeup product, false eyelashes, its function is to enhance the eyes) James (spoken, refers to the creator's middle name, not a product)

Original caption

Doing my makeup according to my middle name “James” #makeup #makeupchallenge #viralmakeup #beauty #makeupartist

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Transcript

Or not ugly, you're just not doing your makeup based off of your middle name. Go into the TikTok search bar and you type your middle name followed by the word makeup. First image that pops up is how you're supposed to be doing your makeup to look your best ever. My middle name is James and I'm not gonna lie that is a stunning makeup look. So let's recreate it and see if we look our best ever. I think we're gonna start with our eye shadow today just because the eye shadow look is pretty intense. That way if I mess up, we can start over. I'm just popping on some Baege eye patches today to hydrate our under eyes. Starting off by laying down that lightest brown shade all above the lid to start to create that crease shape. And I'm going in with this P. Louise palette. I feel like it had all the perfect new shades. We're going in with the P. Louise base to cut the crease and look at the difference. This is the one not cut and this is the one that's cut. It really just snatches and perfects everything. Eyes are done. I'm honestly really happy with how they came out. Now we're gonna go in with some skin prep. Starting with the N.S. free milky toner just to give some good hydration to the skin. Primer we're going in with the blur on lock from Hard Candy. His skin looked absolutely flawless and smooth. So we want a primer that's really gonna blur our pores. Foundation we're going in with the Huda Beauty Easy Blur. I'm in the shade Chai. This is a super full coverage and blurring foundation exactly what we want for this makeup look. Cream contour or bronzer, we're going in with the Too Faced Chocolate Soleil bronzing stick. His bronzer looked not too warm but not too cool. I feel like this is the perfect medium. Powder setting our entire face with powder. We're being super generous. I'm using the Huda Beauty Powder Cake. I'm pretty sure this is the one James uses. It gives you that flawless Instagram filter look. So we're gonna set everything down with powder. Bronzer, keeping those peachy tones and making sure to keep it high up on the cheekbones because that's how his look. It's more of a coral-y color, not super baby pink, so I'm trying to replicate that. Concealer. Our under eyes were super bright and super full coverage. So we're going in with the Too Faced Born This Way multi-use sculpting concealer. This is a super full coverage and I'm using the lightest shade I have. This is in the shade Snow. Powder blush, keeping those peachy tones and making sure to keep it high up on the cheekbones because that's how his look. It's more of a coral-y color, not super baby pink, so I'm trying to replicate that. Highlighter. I don't usually wear highlighter but it looks like he had a little bit on his cheeks. So we're going in with Kylie Cosmetics Ice Me Out. It gives that glow. This is so pretty. Lip combo. We're keeping it pretty simple. We went in with a Morphe lip liner and now I'm going in with a Rare Beauty lip oil stick. This is in the shade Dreamer. It is absolutely gorgeous and it smells so good. Adding on my favorite Lily Lashes. This is in the style Daydreamer. I feel like it does such a good job at snatching up your eyes. And this is the completed makeup look. Doing my makeup based off of my middle name. And like honestly, can we just pose for a second because this is probably one of the best makeup looks I have ever done. Let me know what you think down below and whose makeup I should recreate next.