Do your makeup with all the wrong shades

@jessejaggers

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107.1K

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SoundTikTok sound · Quirky Suspenseful Indie-Comedy(1115050)

Promoted product

makeup

Why it worked

The creator leverages a popular TikTok trend of doing makeup with "wrong" shades, which is inherently visually interesting and humorous. The challenge format, combined with the creator's engaging personality and extensive makeup collection, creates anticipation for a part two where they attempt to make the mismatched products work.

Summary

The creator accepts a challenge to do a full face of makeup using only shades that are wrong for their skin tone. They go through each makeup category, selecting products that are too pale, too dark, the wrong color, or otherwise unsuitable, and places them in a shopping basket to be used in a follow-up video.

Structure

1Accepts challenge to use wrong makeup shades
2Selects wrong shade foundation and primer
3Chooses too-dark contour and wrong-shade blush/highlighter
4Picks wrong shade concealer, setting powder, and bronzer
5Selects wrong shade highlighter, colored mascara, and lip gloss
6Chooses wrong shade setting spray and shows the final basket of incorrect products

Product placement

NYX: ACTS - used to apply makeup, removing it would change the video. Rare Beauty: ACTS - used to apply makeup, removing it would change the video. ColourPop: ACTS - used to apply makeup, removing it would change the video. Huda Beauty: ACTS - used to apply makeup, removing it would change the video. Milani: ACTS - used to apply makeup, removing it would change the video. Benefit: ACTS - used to apply makeup, removing it would change the video. e.l.f.: ACTS - used to apply makeup, removing it would change the video. Dior: ACTS - used to apply makeup, removing it would change the video. NARS: ACTS - used to apply makeup, removing it would change the video. YSL: ACTS - used to apply makeup, removing it would change the video. Too Faced: ACTS - used to apply makeup, removing it would change the video. Sheglam: ACTS - used to apply makeup, removing it would change the video. Rick and Morty: APPEARS - on a lip gloss bottle, removing it would not change the video.

Original caption

Replying to @Jordan picking out a full face of makeup in the wrong shades! #makeupchallenge #makeup #viralmakeup #beauty #makeupartist

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Transcript

Do your makeup with all the wrong shades. Well, this is clearly too pale of a foundation. My eyebrows are black, so today we're going in shopping for a full face of makeup with all the wrong shades. Diving right in. I have every shade for every step. Starting with primer, you wouldn't even think that I have a wrong color primer, but you're wrong. This is a color correcting one and it makes your face purple. For our foundation, as you guys saw in the intro, right here in the front, I have this sample of the Rare Beauty foundation, but it was way too pale for me. It is literally the first shade. For cream contour, since both the foundation and primer were pale, I want to go in with something too dark. Let's go in with this elf contour stick. For cream liquid blush, we literally have so many options, so I think I'm gonna go in with two shades I would never use. First up, this shade from Rare Beauty, it's like a highlighter shade to me. And then I think I'm gonna grab this one from REM Beauty because this looks more like a highlighter shade to me. For concealer, this would be fun. The Huda Beauty concealers, I have the whole shade range, so let's just grab a random one without looking. Yeah, this is definitely not my shade. For setting powder, let's look for one that I would never normally use and is not my shade. I think we're gonna go in with this purple one from Huda Beauty. It is literally a neon purple. For bronzer, let's see our options. And I'm gonna still attempt to make this look good. You guys want to see if I can actually make this makeup look decent, look good, go to part two on my page now. For our highlighter, I have one in mind. I have never used this actually. These are the Little Mermaid X ColourPop highlighters. This is like an aqua blue highlighter, definitely the wrong shade. For mascara, this is perfect because Benefit just recently sent me over some colored mascara and I never wear colored mascara, so let's do this violet one. Definitely the wrong shade. And also for the lip gloss color that is the wrong shade. Yes, I know I have a problem. We are not going to talk about it. Let's go in with this Rick and Morty X Glam Light lip gloss. It is literally a vibrant holographic orange. Last but not least, yes, I even have a setting spray in the wrong shade. Right over here in the corner, we have the Sheglam X The Twilight Saga setting spray. This is literally a blood red. Here we have a full face of makeup in the wrong shades. If you guys want to see if I can actually make this makeup look decent, look good, go to part two on my page now.