Why it worked
The video provides a relatable "day in the life" glimpse into restocking a small business, which appeals to other small business owners and those interested in the coffee industry. The visual nature of the shopping process, combined with the clear intent of restocking, makes it engaging without being overly promotional.
Summary
The creator is restocking supplies for their coffee shop by shopping at US Foods Chef'Store. They are seen adding various syrups, juices, creams, and other coffee shop essentials to their shopping cart.