$2.96

@smarter.gig

4.0K followers · usually 6.4K views a post

Views

23.0K

Likes

176

Comments

53

Shares

64

SoundTikTok sound · original sound - smarter.gig

Promoted product

Uber

Why it worked

The video likely resonated due to the relatable struggle of driving in bad weather for low pay, a common pain point for gig economy workers.

Summary

The video shows a ride-sharing app displaying a low-fare trip offer during heavy rain. The creator comments on the poor weather conditions.

Structure

1Displaying Uber app with trip details
2Showing low fare and rating
3Commenting on heavy rain
4Showing the car driving in the rain

Product placement

Uber (app): Acts - The app is used to display ride information and accept a trip. Removing it would change what happens in the video. UberX (service): Appears - This is a type of service offered by Uber, displayed on the app. Removing it would not change what happens in the video.

Call to action

Accept

On-screen text

$2.96 4.91 2 mins (0.5 km) away 100 City Centre Dr., Unit #1-1 Mississauga, ON L5B 2C9, CA 3 mins (0.6 km) trip 3670 Hurontario St, Mississauga, ON L5B 1P3, CA Accept S/KM 2.69 S/HR 35.5 4.91 FARE 2.9

Original caption

#Uber