Selling · Course / Info
personal brand building
Why it worked
The post breaks down a complex topic (personal branding) into actionable pillars, making it easy for viewers to understand and apply. The "save this" call to action encourages engagement and future reference, while the relatable and aspirational themes appeal to a broad audience.
Summary
The creator shares a three-pillar system for planning content, focusing on relatable mom life, making money from home, and lifestyle/personality to build a personal brand. This structured approach aims to create consistent and engaging content that resonates with the audience.
Structure
- 1Introduction: How I plan my content
- 2Pillar 1: Stay at home mom life (relatable content)
- 3Pillar 2: How I make money from home (UGC journey & tips)
- 4Pillar 3: Lifestyle and personality (building connection)
- 5Conclusion: Rotating pillars for personal branding
Call to action
save this if your if you're also trying to build a personal brand
On-screen text
HOW I
PLAN MY
CONTENT
(not as random as it looks)
It may seem like random
posts scattered
throughout the week
But it's 3 content
pillars on repeat
PILLAR 1
stay at home mom life
the relatable i am HER content
this is what makes people feel
less alone
PILLAR 2
how I make money from home
My UGC journey - what's working
and what i'd do differently + some
content creation tips
this is what turns "I relate to her"
into "oh I could do this too"
PILLAR 3
lifestyle and personality
Postpartum, fitness, Grwm, resets
where people actually get to know
me, get deep and build connection
I rotate these 3 all week every
week
relatable, aspirational, personal, repeat
save this if your if you're also trying
to build a personal brand