POV: u got pulled over but your 2 days post-Kybella

@alanamolden

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SoundTikTok sound · Can-Can

Promoted product

Kybella

Discover KYBELLA® (deoxycholic acid), the first and only FDA-approved injectable treatment to reduce fat under the chin.

Why it worked

The video uses a relatable and humorous 'POV' scenario combined with a visible, albeit temporary, physical change (swelling from Kybella) to create an engaging and shareable piece of content. The creator's exaggerated reaction and the unexpected situation of being pulled over while looking visibly uncomfortable add to its virality.

Summary

The creator, experiencing significant swelling and discomfort two days after a Kybella treatment, recounts being pulled over by the police for speeding. She expresses frustration and embarrassment about the situation, exacerbated by her post-treatment appearance.

Structure

1Creator states she was pulled over two days post-Kybella.
2She describes her discomfort and swelling from the treatment.
3She recounts being pulled over for speeding.
4She expresses anger and embarrassment about the situation.

Original caption

W.T.F. when they said you would get like a bull-frog…THEY DID NOT LIE💀 omg #fyp #crashout #kybella #doublechin #foryoupage

More from @alanamolden

Product placement

Kybella ACTS - it is mentioned as a treatment that causes swelling and discomfort, which is the subject of the video. Removing the name would change the context of the creator's experience. Kybella is a cosmetic treatment for submental fullness (double chin).