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DRAGON ELECTRONICS A Lifetime Experience Important Announcement

@dragonelectronics

10.9K followers · usually 705 views a post

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Why it worked

This video likely performed well due to its clear and concise communication of important information during a sensitive time. The use of a prominent announcement format with all necessary details presented upfront caters to a need for quick, reliable information.

Summary

Dragon Electronics has posted an announcement regarding the funeral of their Founder & Managing Director, Mr. Michel Lan Kwet Hian. The announcement details shop closures on July 31st and August 1st, with services resuming on August 2nd and 3rd.

Structure

1Company logo and name displayed
2Headline: Important Announcement
3Reason for announcement: Funeral of Founder & Managing Director
4Shop closure details for July 31st and August 1st
5Resumption of services dates
6Website link provided

Product placement

Dragon Electronics: ACTS - it is the name of the business making the announcement. Removing it would change what happens in the video. Website link: dragonelectronics.mu: ACTS - it is the website for the business making the announcement. Removing it would change what happens in the video.

On-screen text

DRAGON ELECTRONICS A Lifetime Experience Important Announcement For the funeral of our Founder & Managing Director, Mr. Michel Lan Kwet Hian, G.O.S.K. Fri 31 July All Shops Close at 5:00 PM Sat 01 Aug Exceptionally Closed All Shops, Online Sales, Service Centre & Delivery Service | Warehouse Shops & Online Sales will resume on Sun 02 Aug Other Services will resume on Mon 03 Aug Thank you for your understanding Website link: dragonelectronics.mu

Original caption

🙏🏻With respect & remembrance in honour of our Founder & Managing Director, Mr. Michel Lan Kwet Hian, G.O.S.K. Thank you for your kind understanding.🙏🏻 www.dragonelectronics.mu #DETeam #DragonElectronics #founder #funeral #remembrance #announcement #closure #shop