Why it worked
The video provides a behind-the-scenes look at the manufacturing of a well-known sneaker brand, ASICS. This 'factory-to-consumer' narrative appeals to viewers interested in the authenticity and craftsmanship of their footwear, tapping into the desire for genuine products.
Summary
This video showcases the manufacturing process of ASICS sneakers, from assembly to quality control. It highlights the steps involved in creating the shoes, implying a direct connection to the factory production.
Product placement
ASICS: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows the manufacturing process of ASICS shoes, including assembly and quality control. Removing the ASICS branding would change what happens in the video as it would no longer be clear which brand of shoes are being produced.
ASICS: (b) it merely APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. The ASICS logo appears on the shoe boxes and on the shoes themselves. Removing these would not change what happens in the video.