Why it worked
The post effectively uses a common "problem/solution" or "concern/reassurance" format, where each slide presents a potential traveler's anxiety about Japan and then reframes it as a positive aspect of the experience. This relatable framing, combined with visually appealing imagery of Japan, likely resonated with viewers interested in travel.
Summary
This photo post contrasts common concerns about traveling to Japan, such as distance, language barriers, different food, and unfamiliar traditions, with the repeated assertion that these differences are precisely the point of the travel experience. The images depict various aspects of Japan, from cityscapes and food to cultural symbols and social gatherings.
Structure
- 1Introducing the idea of Japan being far away
- 2Addressing the language barrier
- 3Highlighting differences in food
- 4Discussing unfamiliar traditions
- 5Emphasizing the feeling of being out of place
- 6Concluding with the need to adapt to local habits
On-screen text
« C'est tellement loin »
C'est justement le but
« Les gens ne parlent pas ta langue »
C'est justement le but
« La nourriture est très différente »
C'est justement le but
« Les traditions ne sont pas les même »
C'est justement le but
« Tu vas être totalement dépaysee »
C'est justement le but
« Tu vas devoir prendre leurs habitudes »
C'est justement le but