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23.2Silent UGCOther hookLifestyle
Hook
the apples gonna fall
@robdoingrob
507.8K followers · usually 39.5K views a post
Views
876.5K
Likes
95.4K
Comments
642
Shares
14.1K
Why it worked
The video uses a unique fisheye lens effect and a playful, exaggerated tone to make a mundane task of collecting apples entertaining. The relatable struggle with nature (wasps, rotten fruit) combined with the visual novelty likely contributed to its shareability.
Summary
The video shows a person using an apple picker tool to collect fallen apples from the ground. They express a playful concern about the apples rolling away and attracting wasps, before humorously noting that some apples are rotten.
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Transcript, structure and on-screen text
4 beats and 55 lines of on-screen text — the parts you need to write your own version.
Original caption
Rolling up the fallen apples is now a daily chore. At least Taylor Swift is trying to help me though.
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