Ranking Dividend Stocks ($2M portfolio at 26)

@jacobdoesmoney2

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Why it worked

The video provides a clear, tiered ranking of dividend stocks with supporting data, making it a valuable "cheat sheet" for investors. The use of on-screen logos and concise explanations for each stock's placement enhances viewer engagement and understanding.

Summary

The video ranks dividend stocks from D to S tier based on yield, payout ratio, and dividend history. It highlights Coca-Cola, Johnson & Johnson, and Visa as strong contenders, while cautioning against AT&T, Kraft Heinz, Altria, and ExxonMobil due to dividend cuts or high payout ratios. Realty Income is placed in B tier for its monthly payments and consistent increases.

Structure

1Introduction and AT&T ranking
2Coca-Cola ranking
3Kraft Heinz ranking
4Visa ranking
5Altria ranking
6Johnson & Johnson ranking
7Conclusion and call to save video

Product placement

The video discusses and ranks several dividend stocks: AT&T, Coca-Cola, Kraft Heinz, Visa, Altria, Johnson & Johnson, ExxonMobil, and Realty Income. The logos of these companies are displayed on screen as they are discussed.

Call to action

Original caption

I ranked 8 dividend stocks from D tier to S tier, with the real numbers behind each one. Same rules for every one of them: yield, payout ratio, and actual dividend history, not just how good the number looks today. A couple of these are considered untouchable and still landed lower than you'd think. High yield isn't automatically a good sign, sometimes it's the market pricing in real risk. Save this as your dividend stock cheat sheet.

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On-screen text

Ranking Dividend Stocks ($2M portfolio at 26) AT&T S TIER C TIER 4.5% RIGHT SOLID SAME DIVIDEND 46% 2022 WARNERMEDIA MAY BUT PAST CUT Coca-Cola S TIER OVER OF INCREASES SUSTAINABLE 2.6% ONE LIFE THE Kraft Heinz D TIER 36% 2019 $15 WRITE SEC INVESTIGATION HASNT SINCE Visa B TIER 1% IT'S TODAY PAYOUT 22% AND DOUBLE YEAR Altria C TIER 6% 56 DIVIDEND BUT RATIO NEAR 89% THEY'RE INDUSTRY EVERY LOOSING SMOKERS THAT'S DEPRECIATION Johnson & Johnson S TIER 64 YEARS INCREASES 2% PAYOUT ONLY 61% GENUINELY VIDEO BASICALLY CHEAT SHEET THIS TO FOLLOW

Transcript

AT&T S TIER Just kidding, straight to C tier. The yield's around 4.5% right now, which sounds solid. But this is the same company that cut its dividend by 46% in 2022 when they spun off WarnerMedia. The yield may be stable today, but they've already shown in the past they'll cut it. Coca-Cola S TIER Over 60 years of consistent dividend increases. Still sustainable at a 2.6% yield. If I had to own one dividend stock for life, this is probably the one. Kraft Heinz D TIER The almost 6.5% yield sounds amazing. That's in a portfolio that's basically an everyone's portfolio. But they cut the dividend by 36% in 2019 after a $15 billion write-down and an SEC investigation. And it hasn't grown a single cent since. Visa B TIER The yields under 1% today. It's not an income play today, but the payout ratio is only 22%, and the dividend grew double digits in the past year alone. Altria C TIER It's got a 6% yield and 56 years of dividend increases. But the payout ratio is near 89%. They're in an industry that every single year is losing smokers. That's just non-cash depreciation. Johnson & Johnson S TIER 64 years of dividend increases. The yield's about 2%, but the payout ratio is only 61%. So the dividend is genuinely justified. Make sure to save this video because it's basically your dividend stock cheat sheet.