SCHD, D Tier.

@jacobdoesmoney2

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Why it worked

The video uses a high-authority hook (mentioning a $2m portfolio at 26) and a controversial, opinionated format (tier list) to quickly deliver high-value financial advice that encourages engagement.

Summary

A creator provides a tier list ranking popular ETFs based on their suitability for different investment strategies. He explains his reasoning for each ranking, focusing on tax efficiency, diversification, and growth potential.

Structure

1Introduction of SCHD and critique of its tax implications
2Praise for VOO as a core investment
3Analysis of QQQ as a growth-focused position
4Evaluation of SMH for tech and AI exposure
5Dismissal of ARKK due to volatility
6Closing call to follow for more investment education

Call to action

If you wanna get better at investing make sure that you follow me so that way you actually learn this stuff.

On-screen text

ETF Tier List ($2m portfolio at 26) S A B C D F SCHD D Tier VOO S Tier QQQ A Tier SMH C Tier ARKK F Tier

Original caption

My honest ETF tier list. If you want to get ahead investing make sure to follow me for more.

More from @jacobdoesmoney2

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Transcript

SCHD, D Tier. If you're holding this in a taxable account you're an idiot. You're just reinvesting the dividends anyways and getting taxed for it every single year. That's tax drag slowing you down for no reason. It only makes sense if you're living off the dividends in retirement or you're holding it in a Roth IRA or an HSA. Otherwise, scrap it. VOO, S Tier. The top 500 US companies in a single ticker. It's cheap, diversified and averages around 10% a year. The best core holding that most people will ever need. QQQ, A Tier. The top 100 names on the NASDAQ, basically all big tech. Incredible growth but pricey and concentrated. Use this as a smaller position, not a core. SMH, C Tier. The top 25 semiconductor companies all in one fund. If you believe in AI and modern tech, this is the fund for you. ARKK, F Tier. It's an actively managed fund betting on innovation. Wild swings in a chart that'll make you sick. Hard pass for me. If you wanna get better at investing make sure that you follow me so that way you actually learn this stuff.