Why it worked
The video likely worked due to its satisfying visual of colorful paint splatters being applied to cute, anthropomorphic toys, combined with the ASMR-like nature of the visual effects and the simple, engaging "game" format implied by the "You Lose!" message.
Summary
The video shows several cute, cartoonish toys including a stick of butter, a bao bun, a mushroom, and a banana. A paintbrush is used to add colorful splatters to the toys. Ultimately, the text "You Lose!" appears on screen.