Ces deux frères ont pris le plus gros risque entrepreneurial de la dernière décennie en vendant une marque e-commerce qui était au sommet de son art pour parier sur un sport que 9 personnes sur 10 ne connaissaient pas.

The video highlights a compelling entrepreneurial journey with a clear risk-reward narrative, focusing on a niche sport's explosive growth and the power of influencer marketing and premium product positioning.

This video tells the story of two brothers who built a successful e-commerce brand and then pivoted to the sport of pickleball, creating the brand Selkirk. They leveraged influencer marketing and a focus on premium quality to achieve significant growth and a valuation of $200 million.