Arm & Hammer

@moomoocatasmr

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SoundTikTok sound · original sound - Whitney Leavitt

Promoted product

Arm & Hammer Deep Clean

Penetrate the toughest spills and stains with Deep Clean Laundry Detergent. Deep Clean digs deep into fibers to lift out dirt and debris for our best clean yet.

Why it worked

The video taps into the common experience of laundry and stain removal, presenting a relatable problem and a clear, albeit negative, result. The creator's initial skepticism and subsequent disappointment create a narrative that resonates with viewers who may have had similar experiences or are looking for honest product reviews.

Summary

The creator tests the effectiveness of Arm & Hammer Deep Clean laundry detergent on various stains. After pre-treating and washing, the results show that the detergent did not fully remove all stains, and some stains were re-deposited on the fabric.

Structure

1Introducing the Arm & Hammer Deep Clean detergent and the challenge.
2Pre-treating various stains on a fabric swatch.
3Washing the fabric swatch with the detergent.
4

Original caption

@clean freakz says my daily driver ranks among the bottom tier detergents. Not saying I don't believe him, but I just gotta see for myself! Stains tested: Makeup 💄 Tomato Paste 🍅 Mustard 🟨 Grape Jelly 🍇 Chocolate 🍫 Soy Sauce 🍚 @ARM & HAMMER Laundry #laundrytok #laundry #laundrydetergent #laundryhack #laundryroutine

More from @moomoocatasmr

Product placement

Arm & Hammer Deep Clean: This is a laundry detergent that is used to pre-treat and wash stains. It is shown acting in the video, so removing it would change what happens. The brand name appears on the bottle. Arm & Hammer Deep Clean is the subject of the video.

On-screen text

STITCH INCOMING not my arm and hammer so low on the list I TRUST JEEVES WITH MY LIFE ...BUT I FEEL COMPELLED TO DEFEND MY RIDE OR DIE. PRE-TREATING THE STAINS WITH DETERGENT AS DIRECTED ON THE BOTTLE DIRECTIONS Pretreat for best results, wet fabric and apply detergent directly onto spots and tough stains. Rub gently, wait 5-10 minutes, then wash as directed. Always test an inside seam before the wash. Fill cap to Bar 1 for medium loads or 1/2 capful for energy-saving cold wash settings*. Use more for large or heavily soiled loads. *Based on medium loads when measured to Bar 1 as directed. **vs. washing in warm water settings. KEEP OUT OF REACH OF CHILDREN. CAUTION: Avoid contact with eyes. Do not ingest. FIRST AID: In case of eye contact, rinse eyes thoroughly with water. If swallowed, drink a glass of water. In either case, call a physician. If on skin, rinse thoroughly with water. INGREDIENTS: Water, C10-16 alkyl, sodium laureth sulfate, sodium C10-16 alkylbenzenesulfonate, sodium carbonate, sodium C10-16 alkylbenzenesulfonate (base), sodium acrylic acid copolymer, sodium hydroxide, sodium disulfonate, homopolymer, pentasodium pentetate, colorants. Contains fragrance allergens. Contains no phosphates. OUR PROMISE TO YOU AND THE PLANET We help plant millions of trees every year in the River Valley for cleaner air & water Clean in cold water STAIN LISTED IN CAPTION MAKEUP TOMATO PASTE GRAPE JELLY YELLOW MUSTARD CHOCOLATE SOY SAUCE WATER LIGHTLY TAMPING THE STAINS AFTER 20 MINUTES BEFORE... AFTER OKAY, YEAH THIS IS BAD. SOME OF THE STAINS RE-DEPOSITED ELSEWHERE ON THE FABRIC. I'LL NEVER DOUBT JEEVES AGAIN!

Transcript

Arm & Hammer what is going on? A 21.7 Arm+Hammer Dc 21.7 unacceptable Arm+Hammer Deep Clean(4) 21.7 not my arm and hammer so low on the list I TRUST JEEVES WITH MY LIFE ...BUT I FEEL COMPELLED TO DEFEND MY RIDE OR DIE. PRE-TREATING THE STAINS WITH DETERGENT AS DIRECTED ON THE BOTTLE DIRECTIONS Pretreat for best results, wet fabric and apply detergent directly onto spots and tough stains. Rub gently, wait 5-10 minutes, then wash as directed. Always test an inside seam before the wash. Fill cap to Bar 1 for medium loads or 1/2 capful for energy-saving cold wash settings*. Use more for large or heavily soiled loads. *Based on medium loads when measured to Bar 1 as directed. **vs. washing in warm water settings. KEEP OUT OF REACH OF CHILDREN. CAUTION: Avoid contact with eyes. Do not ingest. FIRST AID: In case of eye contact, rinse eyes thoroughly with water. If swallowed, drink a glass of water. In either case, call a physician. If on skin, rinse thoroughly with water. INGREDIENTS: Water, C10-16 alkyl, sodium laureth sulfate, sodium C10-16 alkylbenzenesulfonate, sodium carbonate, sodium C10-16 alkylbenzenesulfonate (base), sodium acrylic acid copolymer, sodium hydroxide, sodium disulfonate, homopolymer, pentasodium pentetate, colorants. Contains fragrance allergens. Contains no phosphates. OUR PROMISE TO YOU AND THE PLANET We help plant millions of trees every year in the River Valley for cleaner air & water Clean in cold water STAIN LISTED IN CAPTION MAKEUP TOMATO PASTE GRAPE JELLY YELLOW MUSTARD CHOCOLATE SOY SAUCE WATER LIGHTLY TAMPING THE STAINS AFTER 20 MINUTES BEFORE... AFTER OKAY, YEAH THIS IS BAD. SOME OF THE STAINS RE-DEPOSITED ELSEWHERE ON THE FABRIC. I'LL NEVER DOUBT JEEVES AGAIN!