"We want a puppy! We're going to find a breeder to buy from"

@naahlulali

3.7K followers · usually 9.2K views a post

Views

710.8K

Likes

143.8K

Comments

2.0K

Shares

7.9K

SoundTikTok sound · original sound - meow53957

Why it worked

The video uses a sad puppy and contrasting text to evoke empathy and encourage adoption, leveraging a common desire for pets to promote a cause.

Summary

The video shows a sad-looking puppy in a kennel, contrasting with on-screen text about people wanting to buy a puppy from a breeder. The text then shifts to the puppy asking "What about me..? I'm a puppy.." implying a plea for adoption.

Structure

1Puppy in a kennel
2Text about buying a puppy
3Puppy's sad plea
4Call to adopt

Call to action

Please consider adopting when looking for a puppy to add to your family ❤️‍🩹

On-screen text

"We want a puppy! We're going to find a breeder to buy from" "What about me..? I'm a puppy.."

Original caption

Around 841,000 puppies under the age of five months enter U.S. shelters and rescues every year. Please consider adopting when looking for a puppy to add to your family ❤️‍🩹 #shelterdog #animalrescue #puppy #adoptdontshop #spayandneuter