target

@paytonslawson

15.9K followers · usually 832 views a post

Views

35.2K

Likes

2.3K

Comments

43

Shares

27

SoundTikTok sound · original sound - bball_world

Promoted product

Target

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

63 videos53 creators

Why it worked

The video taps into the popular "try-on haul" trend, showcasing relatable fashion finds from a widely recognized retailer. The use of trending audio and clear visuals of the clothing makes it easily digestible and shareable.

Summary

The creator is in a Target fitting room trying on various summer dresses and outfits. She showcases several dresses, commenting on their fit and style, and encourages viewers to download the Target app for more deals.

Structure

1Trying on outfits in a fitting room
2Showcasing different dresses
3Commenting on style and fit
4Encouraging app download

Original caption

got the one floral dress!! I loveeee #targetfinds #targettryon #tryonhaul #targetdress #targethaul

More from @paytonslawson

Product placement

Target (retailer): ACTS - The video is a try-on haul of clothes purchased from Target. Removing Target would change the context of the video. Target app: APPEARS - Advertised on a sign in the fitting room. Removing it would not change what happens in the video.

Call to action

Scan to download the O app for more sizes, styles, & deals.

On-screen text

target target summer try on Scan to download the O app for more sizes, styles, & deals.

Transcript

got the one floral dress!! I loveeee #targetfinds #targettryon #tryonhaul #targetdress #targethaul

My most viewed video on my other account haha #trend #trending #weddingtok #rel