Cool brands

@ivy_foundit

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SoundTikTok sound · original sound - ivy_foundit

Promoted product

Le Bon Shoppe

Simple designs. Non-seasonal style. Fresh colors. Quality materials. Made for everyone.

Why it worked

The video taps into the desire for unique, high-quality clothing by showcasing "under the radar" brands with "elevated basics." The visual appeal of the products, combined with the creator's enthusiastic recommendation, makes it relatable and aspirational for viewers looking to build a timeless wardrobe.

Summary

The creator highlights Le Bon Shoppe as a brand known for its elevated basics, showcasing various clothing items like pants, t-shirts, sweaters, and socks. The video emphasizes the timeless quality and intentional design of their pieces, suggesting it's a brand worth exploring for those seeking well-made, versatile wardrobe staples.

Structure

1Introduction to "cool brands" that are "under the radar"
2Highlighting Le Bon Shoppe for elevated basics
3Showcasing specific items like pants, t-shirts, and sweaters
4

Original caption

Cool brands you should know - part one - @Le Bon Shoppe #casualoutfit #elevatedbasics #outfitinspo #tomboyfemme #minimalstyle

More from @ivy_foundit

Product placement

Le Bon Shoppe ACTS — it sells elevated basics like t-shirts, jeans, pants, socks, sweatshirts, cardigans, and sweaters. Removing it would change what happens in the video because the video is about this brand's products. The video also shows images of products from Le Bon Shoppe. The video mentions "Cottage Socks" and "Ruffled Hugger" which are products sold by Le Bon Shoppe. The video also mentions "Breezy Sneaker" and "Leisa Mohair Cardigan" which are products sold by Le Bon Shoppe.

Call to action

Follow for more brand recommendations

On-screen text

Cool brands cool brands are not everyone else's radar part 1 Bon known known for elevated basics they make even just a simple t-shirt jeans or pants look really intentional beautiful cuts like Barrel Pant is a popular choice so a think heavyweight tees slouchy socks relax sweatshirts beautifully knit and cardigans sweaters they are not chasing trends so their pieces are very timeless from again from season to season so ordered this this sweater, which I just ordered this long tunic kind T-shirt with the on the sides socks if you need if you're into building a wardrobe with fewer well made pieces Le Bon Shoppe is a brand worth checking out Follow for more brand recommendations if you like discovering are under the radar for more

Transcript

Cool brands cool brands are not everyone else's radar part 1 Le Bon Shoppe is known for elevated basics. They make even just a simple t-shirt, jeans or pants look really intentional. Beautiful cuts like the arc barrel pant, which is a popular choice. So a think heavyweight tees, slouchy socks, relax sweatshirts, beautifully knit cardigans and sweaters. They are not chasing trends, so their pieces are very timeless. You can reach for them again and again from season to season. So ordered this sweater, which I just ordered this long tunic kind t-shirt with the slits on the sides. And if you need socks, I'm telling you, they have every type of sock that you can even imagine. So if you're into building a wardrobe with fewer, well-made pieces, Le Bon Shoppe is definitely a brand worth checking out. If you like discovering brands that are under the radar, follow along for more.