HELP! WHAT

@ivy_foundit

2.0K followers · usually 1.5K views a post

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SoundTikTok sound · Clementine

Promoted product

Salomon XT-6

Salomon XT-6 are shoes presented as a fashion item and a trend, known for their appealing colorways and comfort.

5 videos5 creators

Why it worked

The video taps into the relatable dilemma of choosing between two desirable options, amplified by the visual appeal of the product and the creator's genuine indecision, making it engaging and shareable.

Summary

The creator unboxes two pairs of Salomon XT-6 shoes in different colorways, seeking help deciding which pair to keep. The video showcases the shoes and highlights their appealing color descriptions.

Structure

1Unboxing two shoe boxes with Salomon branding
2Revealing the first pair of shoes with 'Black Coffee, Burro, Bitter Chocolate' text
3Showing the second pair of shoes with 'Black Coffee, French Roast, Vanilla Ice' text
4

Original caption

The perfect chocolatey brown fall Salomon colors - but what color do I keep ? Black coffee , burro, bitter chocolate or black coffee , french roast , vanilla ice, Salomon #salomonxt6 #salomonshoes #fallshoes #comfortableshoes #casualstyle

More from @ivy_foundit

Product placement

Salomon (brand): Appears as a logo on the shoe boxes and on the shoes themselves. Removing it would not change what happens in the video, as the video is about the shoes themselves, not the brand's identity. It merely appears.