Why it worked
The video uses a popular GRWM (Get Ready With Me) format, which is highly engaging for viewers interested in beauty and makeup routines. The creator's aesthetic and the quick, visually appealing application of products likely contributed to its watchability.
Summary
The video shows a person doing their makeup routine. They start with skincare, applying various products to their face, and then move on to eye makeup, foundation, blush, and lipstick. The video concludes with the person spraying a mist on their face and then showing a book.