it's like

@sosupasleepy

10.3K followers · usually 1.8K views a post

Views

113.7K

Likes

360

Comments

3

Shares

18

SoundTikTok sound · Drifting Alone

Promoted product

Close Up White Now

Why it worked

The video effectively demonstrates a personal beauty routine that leads to a tangible result (whiter teeth), making the product relatable and desirable. The 'before and after' comparison and the social aspect of smiling confidently in everyday situations create a strong, subtle promotional appeal.

Summary

The creator shares their teeth whitening routine using Close Up White Now toothpaste and the Sonic Expert toothbrush. They explain how the purple toothpaste helps with everyday stains and the green one removes coffee and tea stains, resulting in a brighter smile.

Structure

1Introduction to smile as a beauty routine
2Demonstration of morning routine with purple toothpaste
3Demonstration of evening routine with green toothpaste
4Before and after comparison of teeth whitening
5

Original caption

My smile routine is officially part of my beauty routine now. 🤍✨ Loving the Closeup White Now regimen for keeping stains in check day and night—giving me the confidence to smile big and stay bright for all the moments that bring me closer to the ones I love. 😁 @closeupsingapore #CloseUpWhiteNow #closeupsingapore #UnmuteYourSmile #oralcare #teethwhitening

Social context of smiling confidently

Product placement

Close Up White Now (toothpaste): ACTS - used for brushing teeth, shown to whiten teeth. Removing it would change the video's purpose. Close Up (brand): APPEARS - logo on toothpaste tubes. Removing it would not change what happens in the video. Sonic Expert (toothbrush): ACTS - used for brushing teeth, shown with different modes. Removing it would change the video's purpose. Close Up (brand): APPEARS - logo on toothbrush. Removing it would not change what happens in the video.

On-screen text

it's like it's like a filter to my smile but this is real I spent so much time perfecting my skincare makeup but I realized I was forgetting one thing a bright a bright and confident smile to complete my everyday recently recently I discovered the best teeth whitening Close Up recently I discovered the best teeth whitening Close Up White Now every morning I use the purple colour with the Sonic with the Sonic Expert toothbrush. there's actually 3 modes I pair my brushing with the whitening mode BEFORE USING AFTER USING color corrects and whitens teeth OR use brush color correcting technology giving me a visibly brighter smile from the very first brush. I absolutely love the smooth purple then then at night I switch to the to help to help remove everyday coffee and tea surface with 4 with 4 times stain removal to keep my smile having having Close Up White Now makes my smile effortlessly beautiful. the best part? Close Up White Now gives me the confidence to smile freely and brings me closer to the people I love

Transcript

it's like a filter to my smile but this is real. I spent so much time perfecting my skincare makeup but I realized I was forgetting one thing. a bright and confident smile to complete my everyday. recently I discovered the best teeth whitening Close Up. recently I discovered the best teeth whitening Close Up White Now. every morning I use the purple colour with the Sonic Expert toothbrush. there's actually 3 modes. I pair my brushing with the whitening mode. color corrects and whitens teeth OR use brush. color correcting technology giving me a visibly brighter smile from the very first brush. I absolutely love the smooth purple texture. then at night I switch to the green one to help remove everyday coffee and tea surface. with 4 times stain removal to keep my smile having Close Up White Now makes my smile effortlessly beautiful. the best part? Close Up White Now gives me the confidence to smile freely and brings me closer to the people I love.