Why it worked
This video likely performed well due to its relatable "glow up" theme, which is a popular and engaging concept on social media. The use of a trending format and a clear call to action to use a specific template (CapCut) encourages user participation and sharing.
Summary
The video shows three different stages of a person's appearance, labeled as "glow ups" #1, #2, and #3. The on-screen text indicates that this is a trend and suggests using a CapCut template.