Why it worked
The video effectively uses visually appealing product shots and clear on-screen text to highlight different models in the iPhone 12 series, appealing to potential buyers interested in Apple products.
Summary
The video showcases the iPhone 12 series, highlighting the iconic flat-edge design. It presents the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max in various colors and angles.
Structure
- 1Introduction of iPhone 12
- 2Showcase of iPhone 12 Pro
- 3Introduction of iPhone 12 Pro Max
- 4Display of multiple iPhone models
Product placement
iPhone 12: ACTS - it is the subject of the video, shown in various colors and angles. Removing it would change the video. iPhone 12 Pro: ACTS - it is the subject of the video, shown in various colors and angles. Removing it would change the video. iPhone 12 Pro Max: ACTS - it is the subject of the video, shown in various colors and angles. Removing it would change the video. Apple: APPEARS - it is the logo on the iPhones. Removing it would not change what happens in the video.
On-screen text
iPhone 12
Meet
iPhone 12 Pro
and
iPhone 12 Pro Max