Why it worked
The video uses a relatable and humorous comparison of language formality to create engaging content. The subtle mention of the product as a solution for improvement, rather than a direct advertisement, makes it feel more organic and less intrusive, encouraging viewers to explore it further.
Summary
The video humorously contrasts the feeling of using more formal English words like "apologies" and "greetings" versus their more common counterparts like "sorry" and "hello." It suggests that using the more formal words makes the speaker feel more sophisticated, with a small text overlay indicating that the Stimuler app helps with improvement.