When you open Instagram at work

The video likely gained traction due to its unexpected and humorous juxtaposition of a group of muscular men posing in a mundane setting (a grocery store) with a relatable office scenario, creating a comedic effect.

The video shows a group of muscular men posing in a grocery store aisle, followed by a scene of women in an office setting. It then transitions to two men in uniform near a copier, with a skull emoji briefly obscuring the lower half of one man's face.