Hey look at this

The video likely worked due to its native integration of the app's features within a visually appealing format, combined with a clear call to action and relevant hashtags, appealing to users looking for video editing tools.

The video showcases the ISM app, demonstrating its various filters like 'Dayglow' and 'Blush' applied to a user's video. The user cycles through different filter options, showing the visual changes.